Client
Georgia Aquarium
Scope
Brand Campaign
Role
Design

Georgia Aquarium. Where wonder lives.

A lively campaign for Georgia Aquarium, created at Scholar. Live action, animated transitions, and expressive typography turn encounters with aquatic life into moments of discovery.

From whale sharks to curious close-ups, the visual language balances the scale of the aquarium with the personality of its inhabitants.

  • Art Direction

A world of wonder

Playful camera moves and graphic transitions connect the animals, spaces, and stories of the aquarium.

A playful visual language

Design frames pair animal imagery with energetic type, exploring how the campaign can move between intimate details and larger-than-life moments.

Behind the scenes

A glimpse of the live-action production behind the campaign.