- Client
- Target
- Scope
- Holiday Campaign
- Role
- Design & Animation
Target Holiday. A festive world of dimensional ribbons, live-action toys, and one continuous camera move. Target’s iconic holiday stripes brought to life in 3D.
For Target’s holiday campaign, Scholar created a festive world where CG ribbons wrapped around live-action toys in one continuous, dynamic camera move. The spot combined motion control, puppeteered toys, and dimensional animation into a seamless holiday swirl.
I was involved from start to finish, helping pitch and win the job before designing and animating the ribbon world in Cinema 4D and Redshift. My focus was bringing Target’s iconic holiday stripes to life in 3D and weaving them through every frame.
- Campaign
- Animation
Design frames
I joined the project early on, helping pitch the initial concept during a fast-moving turnaround. Once we landed the job, I shifted into design—developing frames that felt playful, energetic, and unmistakably Target. My goal was to build a visual world that balanced movement with brand clarity. One frame in particular—featuring a ribbon-wrapped air fryer—really resonated with the client and ultimately became the lighting reference for the entire spot.
All frames were created in Cinema 4D and Redshift.
Ribbon animation
As part of the “ribbon team,” I worked with a small group in Cinema 4D to handle the ribbon animation before handing assets off to Maya through Scholar’s pipeline. Each ribbon had to be built procedurally, rather than simulated, so it could be adjusted for timing, layout, or creative feedback. We worked from a motion-control camera move captured early in production, with live-action footage to be added later. This required constant coordination across departments to keep everything aligned.
Target Clearance
While we were deep in production on Target’s holiday campaign, Scholar was also awarded a similar campaign, Target Clearance. The two spots ran in parallel, with shared creative energy and overlapping teams.
Animating confetti
For Target Clearance, I created vibrant, celebratory confetti animations using X-Particles, adding a playful burst of motion to the brand’s graphic world.