- Client
- Ritual
- Scope
- Campaign
- Role
- Art Director
Ritual. A 30-second campaign built around clarity. Art direction, design, and motion for Ritual, bringing “the future of health is clear” to life.
We had three weeks to develop, design, previsualize, and composite a 30-second spot. Vin Kim and I led the charge, directing the motion around the idea of clarity, inspired by the tagline “the future of health is clear.” That idea guided every stage of the process.
I’m grateful for the opportunity to oversee art direction and lead the team alongside Vin.
- Art Direction
- Campaign
- Animation
Design frames
During the design process, Vin and I guided the team to stay true to Ritual’s brand colors while keeping clarity at the forefront. Many moments relied on precise match cuts, so we aligned details early to ensure each element flowed seamlessly into the next. This helped maintain visual consistency as we layered motion, texture, and light across the sequence.
Boards
With a tight timeline, Vin and I jumped straight into storyboards, building a punchy 12-shot sequence to establish the structure. The client wanted the piece to feel like one continuous camera move, so we focused on connecting each moment early in the process to create seamless transitions and a cohesive whole.
Finishing
Finishing brought all the elements together into a cohesive whole. We aligned sound with visuals, refined the typography, and completed compositing and conform work so that every movement felt intentional and unified.