- Client
- Island
- Scope
- Brand Campaign
- Role
- Art Director
YES. One word. A world of possibilities.
An optimistic campaign for Island, built around the possibilities of YES. Typography becomes the subject: tactile, playful, and constantly changing.
I was honored to lead animation and art direction for this campaign with Scholar.
- Art Direction
Early explorations
Early studies in type, rhythm, and camera movement for Island’s YES campaign. All explorations created by myself.
A word with personality
A flexible visual language gives three letters a different character in every frame, moving between graphic simplicity and dimensional detail.
Made to move
From the anthem film to smaller campaign moments, the same idea travels through a range of materials, textures, and formats.
Explorations
Early frames explore how far a single word can stretch while staying clear and recognizable.