https://kyleswitzer.tv Kyle Switzer Wed, 22 Feb 2023 18:01:43 +0000 https://kyleswitzer.tv en https://kyleswitzer.tv/FRONT-PAGE Wed, 22 Feb 2023 18:01:43 +0000 Kyle Switzer https://kyleswitzer.tv/FRONT-PAGE A <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/56d08cd3182ade34a24e953fb85cb34896b4b0d13e00cfd6d666cb3a064d26b3/Apple_logo.png" data-mid="238241567" border="0" src="https://freight.cargo.site/w/1000/i/56d08cd3182ade34a24e953fb85cb34896b4b0d13e00cfd6d666cb3a064d26b3/Apple_logo.png" /> https://kyleswitzer.tv/Cry-Laugh Wed, 19 Jan 2022 02:07:27 +0000 Kyle Switzer https://kyleswitzer.tv/Cry-Laugh Cry Laugh Animation Year: 2022 Role: Lead Animator Brief: The brief for this piece was to create a title sequence for a comedy special titled “Cry Laugh”. I was tasked with making the design 4K and was given the color pallet below to base the design on.&nbsp; &nbsp; Storyboard Below is my storyboard for this project. I knew I wanted to work with a 3D design so I could get both detailed close shots and detailed wide shots. The first design brought in elements from Savannah Georgia where the comedy special was taking place. Both storyboard options were presented to the client, and they eventually chose the second option. <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/21ba9d57775fc40f405536139d7c049e7b620e03689b6a442d67cde0f778b564/Storyboard-1-asset-psb.jpg" data-mid="136570889" border="0" src="https://freight.cargo.site/w/1000/i/21ba9d57775fc40f405536139d7c049e7b620e03689b6a442d67cde0f778b564/Storyboard-1-asset-psb.jpg" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/93fe94241dd89be82632f21d72cd68ee7e33097222843aeb3e4726cc3698eae3/IMG_7715.jpg" data-mid="136570887" border="0" src="https://freight.cargo.site/w/1000/i/93fe94241dd89be82632f21d72cd68ee7e33097222843aeb3e4726cc3698eae3/IMG_7715.jpg" /> 3D ModelingHere are the steps I took from vector drawings to lighting/rendering. <img width="1414" height="1414" width_o="1414" height_o="1414" data-src="https://freight.cargo.site/t/original/i/3a8c15f0564d04f50113ddcfe38d1579da37d06fe410e299c124a1e4c6d37a7f/Screen-Shot-2022-03-16-at-6.57.36-PM.png" data-mid="136602149" border="0" alt="1.) Laying out text in Illustrator to bring into Cine 3D as Splines." data-caption="1.) Laying out text in Illustrator to bring into Cine 3D as Splines." src="https://freight.cargo.site/w/1000/i/3a8c15f0564d04f50113ddcfe38d1579da37d06fe410e299c124a1e4c6d37a7f/Screen-Shot-2022-03-16-at-6.57.36-PM.png" /> <img width="1432" height="1432" width_o="1432" height_o="1432" data-src="https://freight.cargo.site/t/original/i/413dcd962b88fab26eb2092a061c8db3eda933877836bb02e8b412b52029c9c0/Screen-Shot-2022-03-16-at-7.36.31-PM.png" data-mid="136602583" border="0" alt="2.) I then turned the splines 3D by taking a sweep object and assigning it above a circle and the splines" data-caption="2.) I then turned the splines 3D by taking a sweep object and assigning it above a circle and the splines" src="https://freight.cargo.site/w/1000/i/413dcd962b88fab26eb2092a061c8db3eda933877836bb02e8b412b52029c9c0/Screen-Shot-2022-03-16-at-7.36.31-PM.png" /> <img width="1624" height="1617" width_o="1624" height_o="1617" data-src="https://freight.cargo.site/t/original/i/53e1004915bf2f83e3d75db5fd6fd14b68a33d1d9ff78cb4e4d3fb590af52e10/Screen-Shot-2022-03-16-at-7.43.59-PM.png" data-mid="136603020" border="0" alt="3.) I then created a bracket to hold the 3D tubes" data-caption="3.) I then created a bracket to hold the 3D tubes" src="https://freight.cargo.site/w/1000/i/53e1004915bf2f83e3d75db5fd6fd14b68a33d1d9ff78cb4e4d3fb590af52e10/Screen-Shot-2022-03-16-at-7.43.59-PM.png" /> <img width="1681" height="1681" width_o="1681" height_o="1681" data-src="https://freight.cargo.site/t/original/i/d11d760281a2f092a5873d9701073e04bffe96e66dbe07467adccf07cbe447a0/Screen-Shot-2022-03-16-at-7.02.20-PM.png" data-mid="136602151" border="0" alt="4.) Make sure to toggle the right side active view so the brackets are on the same y-plane!" data-caption="4.) Make sure to toggle the right side active view so the brackets are on the same y-plane!" src="https://freight.cargo.site/w/1000/i/d11d760281a2f092a5873d9701073e04bffe96e66dbe07467adccf07cbe447a0/Screen-Shot-2022-03-16-at-7.02.20-PM.png" /> <img width="1523" height="1523" width_o="1523" height_o="1523" data-src="https://freight.cargo.site/t/original/i/1bf0571e4fa6664a6f5913a8e690533d746952a6cc32268fd3c9966d408ef866/Screen-Shot-2022-03-16-at-7.00.34-PM.png" data-mid="136602150" border="0" alt="5.) Added a outline tube through turning a square into a spline." data-caption="5.) Added a outline tube through turning a square into a spline." src="https://freight.cargo.site/w/1000/i/1bf0571e4fa6664a6f5913a8e690533d746952a6cc32268fd3c9966d408ef866/Screen-Shot-2022-03-16-at-7.00.34-PM.png" /> <img width="1648" height="1648" width_o="1648" height_o="1648" data-src="https://freight.cargo.site/t/original/i/92354f4677b1bbff014c63b1572d213a31a7de8538b8e6f59f34175804acc506/Screen-Shot-2022-03-16-at-7.04.54-PM.png" data-mid="136602153" border="0" alt="7.) Created wires and a cylinder to drape them on! " data-caption="7.) Created wires and a cylinder to drape them on! " src="https://freight.cargo.site/w/1000/i/92354f4677b1bbff014c63b1572d213a31a7de8538b8e6f59f34175804acc506/Screen-Shot-2022-03-16-at-7.04.54-PM.png" /> <img width="1636" height="1636" width_o="1636" height_o="1636" data-src="https://freight.cargo.site/t/original/i/7ffc9de627623b3a1a00e66f9167a7a5531a312b708f428f0f12cf6ed50a299a/Screen-Shot-2022-03-16-at-7.10.30-PM.png" data-mid="136602154" border="0" alt="8.) Adding metal, glass, and a very bright luminance color as materials " data-caption="8.) Adding metal, glass, and a very bright luminance color as materials " src="https://freight.cargo.site/w/1000/i/7ffc9de627623b3a1a00e66f9167a7a5531a312b708f428f0f12cf6ed50a299a/Screen-Shot-2022-03-16-at-7.10.30-PM.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/1ef6a13f50019c71b01977b0dd9c270fe2e12094c42e568bbb6b53043ee2553f/blue-background.jpg" data-mid="136950752" border="0" alt="9.) Background and light testing. " data-caption="9.) Background and light testing. " src="https://freight.cargo.site/w/1000/i/1ef6a13f50019c71b01977b0dd9c270fe2e12094c42e568bbb6b53043ee2553f/blue-background.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/9e532e8ad1c4b55ce849cfaf82e138462453194db1d79deea55969ae282ab962/other-option.jpg" data-mid="136950753" border="0" alt="10.) These samples were sent to the client to choose the best look they were searching for." data-caption="10.) These samples were sent to the client to choose the best look they were searching for." src="https://freight.cargo.site/w/1000/i/9e532e8ad1c4b55ce849cfaf82e138462453194db1d79deea55969ae282ab962/other-option.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/8a9bb3a80d75cbff57f2410314f23a0401706c26a912f261a789cfc755b1637c/Day-shot-2.jpg" data-mid="136950750" border="0" alt="11.) Lights on with a sky light!" data-caption="11.) Lights on with a sky light!" src="https://freight.cargo.site/w/1000/i/8a9bb3a80d75cbff57f2410314f23a0401706c26a912f261a789cfc755b1637c/Day-shot-2.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/bfce1d16efb31fa879c4c07918eee78b364f7f5aa912b0be3857186bcae1b8f7/night-light-2.jpg" data-mid="136950751" border="0" alt="12.) Eventually the client chose this look." data-caption="12.) Eventually the client chose this look." src="https://freight.cargo.site/w/1000/i/bfce1d16efb31fa879c4c07918eee78b364f7f5aa912b0be3857186bcae1b8f7/night-light-2.jpg" /> Final Results Here are the final renders of the project. I used color correction through After Effects to guarantee I achieved the colors that were requested.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/58570dc742ab8c3a588f91522253d82b87d130a9f53ccc225b6f7b6ad2009a56/tiff-render.jpg" data-mid="137746084" border="0" src="https://freight.cargo.site/w/1000/i/58570dc742ab8c3a588f91522253d82b87d130a9f53ccc225b6f7b6ad2009a56/tiff-render.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f17cc0d1fbf2920b678801e74a283933606ef560fbb78d957b0f3fb1de83028/other-render.jpg" data-mid="137746083" border="0" src="https://freight.cargo.site/w/1000/i/1f17cc0d1fbf2920b678801e74a283933606ef560fbb78d957b0f3fb1de83028/other-render.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ca3c7f22197b830a38a50abc27f2835ed94626ccb9146d02eaf964bbc4ab318/2nd-try-on-final-render0000.jpg" data-mid="137746080" border="0" src="https://freight.cargo.site/w/1000/i/7ca3c7f22197b830a38a50abc27f2835ed94626ccb9146d02eaf964bbc4ab318/2nd-try-on-final-render0000.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40a046a1f7b499c4a1016119d1fba0c78f53c567ac91969b092e996a96d3a2fa/3d-render_.jpg" data-mid="137746082" border="0" src="https://freight.cargo.site/w/1000/i/40a046a1f7b499c4a1016119d1fba0c78f53c567ac91969b092e996a96d3a2fa/3d-render_.jpg" /> &nbsp; https://kyleswitzer.tv/A-Walk-With-Caeden-Carvello Wed, 19 Jan 2022 02:07:25 +0000 Kyle Switzer https://kyleswitzer.tv/A-Walk-With-Caeden-Carvello Artist Showcase Video Short Year: 2022 Role: Lead Videographer and Editor During the month of December 2021, I traveled to live with artist and friend Caeden Carvalho. My goal through this video was to showcase his creativity and authenticity through a tactile editing style. I also wanted to bring in an analog-style of filming to communicate the “home video” notion the style holds. Art has the ability to showcase authenticity, and in this current scape of social media and online personas, there’s a craving to see genuinely. As Caeden says in the final moments of the video “I don’t think I’m creative, but I think that’s somewhat relatable.” https://kyleswitzer.tv/The-House-Of-Mirrors Wed, 19 Jan 2022 02:07:25 +0000 Kyle Switzer https://kyleswitzer.tv/The-House-Of-Mirrors <img width="2500" height="1600" width_o="2500" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3d2a9e4e76cb32ee375963bc33d8283c13dfa9e2f33ed6b362a394915d41c523/The-House-of-Mirrors_Mockup_1.jpg" data-mid="130691971" border="0" src="https://freight.cargo.site/w/1000/i/3d2a9e4e76cb32ee375963bc33d8283c13dfa9e2f33ed6b362a394915d41c523/The-House-of-Mirrors_Mockup_1.jpg" /> The House Of Mirrors Photographer: Kyle SwitzerCover art: Kyle SwitzerLayout Consulting: Reed HollettWriting: Kyle Switzer Between March 2021 - August 2021, I moved to Mexico City to live alone and study remotely. During that time I compiled hundreds of street photography images focusing on family life in Mexico City and neighboring towns. This project is a combination of my photography, layout, and motion media skills all coming together to create and sell this personalized photo book of Mexico City culture.&nbsp; On December 15th I sold out all 35 books and I donated $800 of profits to Mexico City-based charity Fraternidad Sin Fronteras. <img width="2700" height="2064" width_o="2700" height_o="2064" data-src="https://freight.cargo.site/t/original/i/529128796b4fa8c161dad02c4965149d3bf7f8dd8478e2e591dd9c144c9acdc4/real-spread-part-2.jpg" data-mid="130693764" border="0" src="https://freight.cargo.site/w/1000/i/529128796b4fa8c161dad02c4965149d3bf7f8dd8478e2e591dd9c144c9acdc4/real-spread-part-2.jpg" /><img width="2682" height="2064" width_o="2682" height_o="2064" data-src="https://freight.cargo.site/t/original/i/9cb015d462e20920ffc0d9351111726b9410b847dea44721dff59c581b954b21/real-spread-part-1.jpg" data-mid="130693701" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9cb015d462e20920ffc0d9351111726b9410b847dea44721dff59c581b954b21/real-spread-part-1.jpg" /><img width="2700" height="1600" width_o="2700" height_o="1600" data-src="https://freight.cargo.site/t/original/i/45f87e5aedbddc8766d905f50ff7bdf200626edf143c3c2f4803ac1d4065d866/middle-page_Mockup_3.jpg" data-mid="130693867" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/45f87e5aedbddc8766d905f50ff7bdf200626edf143c3c2f4803ac1d4065d866/middle-page_Mockup_3.jpg" /> <img width="2500" height="1600" width_o="2500" height_o="1600" data-src="https://freight.cargo.site/t/original/i/5fd7b23a04254563846ac58eb63424b56331c56fb9a609bc0bb44dce9cf5cb21/fourth-big-picture.jpg" data-mid="131679603" border="0" src="https://freight.cargo.site/w/1000/i/5fd7b23a04254563846ac58eb63424b56331c56fb9a609bc0bb44dce9cf5cb21/fourth-big-picture.jpg" /> Advertising and Marketing &nbsp; &nbsp; After laying out the book I worked on marketing through a planned roll out. The videos were created to be ambiguous and enigmatic—not holding much information other than the signature worlds “The House of Mirrors” at the end. I shot most of the footage during my time in Mexico City, mostly in the Metro. Assisted by marketing major Caeden Carvalho, the roll out below was planned and then executed between November 20th and December 15. I worked within a Facebook business profile keeping track of the most engaged viewers throughout the process, then pushed content to this target audience through paid advertisements. https://kyleswitzer.tv/Sketch-Book Wed, 19 Jan 2022 02:07:26 +0000 Kyle Switzer https://kyleswitzer.tv/Sketch-Book Motion Sketchbook Year: 2022 A collection of bite-sized designs and motion graphics. Graphics that don't hold a place in a project but stand alone as a small treat to view. https://kyleswitzer.tv/Bask-1 Sun, 20 Mar 2022 12:26:58 +0000 Kyle Switzer https://kyleswitzer.tv/Bask-1 Bask Year: 2022Role: Motion Designer Brief: For this piece, I animated the logo for a soft drink brand called “BASK”. The color pallet (animated below) features a plethora of fun, warm and cool tones— so I knew I had to make the most of color play in the design. Additionally, I was tasked with making a design that could be re-edited to be 1080 x 1080, or 1920 x 1080. Concept Development I began by creating two-word lists. This helped guide me when thinking of functional animations that connect to the brand. Storyboard I presented three storyboards to BASK where multiple critiques followed. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/76aa96086710bc622b7a87d64b94ec8c21cc95482a50acc7d6667f912f9eed9a/storyboard-1.jpg" data-mid="137050220" border="0" src="https://freight.cargo.site/w/1000/i/76aa96086710bc622b7a87d64b94ec8c21cc95482a50acc7d6667f912f9eed9a/storyboard-1.jpg" /> <img width="1080" height="1219" width_o="1080" height_o="1219" data-src="https://freight.cargo.site/t/original/i/8fd7b331ce8668f78494b3850a78f70076b825eb30a3156ec38a2c512bb8772e/storyboard-2.jpg" data-mid="137050221" border="0" src="https://freight.cargo.site/w/1000/i/8fd7b331ce8668f78494b3850a78f70076b825eb30a3156ec38a2c512bb8772e/storyboard-2.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3eb34397ad12829f51163ac93514120fb795ea6bf655f6f37d10dfc37e01f87f/Storyboard--3.jpg" data-mid="137051344" border="0" src="https://freight.cargo.site/w/1000/i/3eb34397ad12829f51163ac93514120fb795ea6bf655f6f37d10dfc37e01f87f/Storyboard--3.jpg" /> Design 1 After presenting the storyboards, the client wanted to see the second option and the third option as final renders. The client expressed concerns with bending the logo and mentioned that this took away from the legibility of the type. Understood. The second design would focus heavily on prioritizing the complete legibility of the logo while maintaining a dynamic movement that could capture interest on social media or Tv. Design 2 For the second design, I wanted to work on creating my own black and white animation to later use as a custom alpha mat. I started by creating a couple of assets of different sized circles in illustrator then animating them to rise in a way that felt as if they were in a bath of water. I looked at multiple videos of bubbles rising to base this movement off. I then used the initial animation as a pre-comp and organized a couple of separate larger circles to come in as a final reveal of the logo. I wanted to make the transition last only 2-3 seconds to make sure to capture the viewer, without overloading them with too much motion. Final ResultI delivered a number of color options of the final design so the client. Although there were a couple of favorites, in the end, we went for the yellow and blue.