- Client
- Ukiyo
- Scope
- Brand Identity
- Role
- Design & Animation
Ukiyo Rebrand. A complete brand system for a Japanese restaurant in Savannah. Minimal design, seamless motion, and a consistent toolkit across every touchpoint.
Ukiyo is a Japanese restaurant in Savannah, Georgia, known for its fresh ingredients and sleek, modern atmosphere.
I don’t think we see enough collaboration between food and design. Just as the food is carefully crafted and presented, the branding should reflect that same attention through minimal, well-executed design.
I developed the concept, design, and animation with guidance from Professor Brandon Sugiyama.
- Brand Identity
- Design System
- Animation
Website
I wanted to define what a brand system meant for Ukiyo and what success would look like.
Consistency became the guiding idea, supported by a strong toolkit that could scale across formats. A grid kept the deliverables organized, while a recurring square motif gave the identity a flexible foundation.
Branding loops
Creating assets for the web required close attention to detail. Each video needed to loop seamlessly so that viewers would never encounter a jarring jump or reset as they scrolled.
Digital menu
QR-code menus have become commonplace in modern dining. I wanted to explore a design challenge: how could a phone-based menu feel more considered while remaining easy to read?
Poster design
Digital menus demand clear imagery and typography. For posters and billboards, I focused on creating a sense of sophistication and exclusivity.