Valentines Day New Balence

Year: 2023
Role: Designer and Animator
Time: 2 weeks
An advertisement for New Balance's Valentine's Day Colorway. How do you tell a universal story in 15 minutes? 

Idea #1

To create a love story that can be told in 10 seconds—plus an end piece showcasing the shoe. I also needed to create a design that doesn't need an introduction, and can tell its story in any language, in any culture.

Idea #2

To show an interaction between type and character. Showcasing the word "I love you" in several different languages and cultures

The words feature Spanish, Khmer, and Maori; the indigenous people of New Zealand.

Throw away frames while conceptualizing