Valentines Day New Balence
Year: 2023
Role: Designer and Animator
Time: 2 weeks
Role: Designer and Animator
Time: 2 weeks
An advertisement for New Balance's Valentine's Day Colorway. How do you tell a universal story in 15 minutes?
Idea #1
To create a love story that can be told in 10 seconds—plus an end piece showcasing the shoe. I also needed to create a design that doesn't need an introduction, and can tell its story in any language, in any culture.
![](https://freight.cargo.site/t/original/i/6f7e9c5583e6b86511d4bd8239d68609e668afb8a66ef30d08895a818bc1efb7/StyleFrames_01-09.png)
![](https://freight.cargo.site/t/original/i/238b081e2b0f9c02b8d6317be6559398441b7fd68c602bdc042ad9fa495ac0b5/StyleFrames_01-08.png)
![](https://freight.cargo.site/t/original/i/4a131981e7b539a2d3f313007bfc1daab8609ea25d70a13a91be32cb314b934d/StyleFrames_01-10-Large.jpeg)
![](https://freight.cargo.site/t/original/i/270c9477cb49ac7128679e98a6a154600fad0372fe6fe7aa69fe1f543ac0554d/StyleFrames_01-11.png)
![](https://freight.cargo.site/t/original/i/67aa3d35bc98166d35e2afd39d60835f7d33ab3dc052ee48850694792876bf11/StyleFrames_01-13.png)
Idea #2
To show an interaction between type and character. Showcasing the word "I love you" in several different languages and cultures
The words feature Spanish, Khmer, and Maori; the indigenous people of New Zealand.
![](https://freight.cargo.site/t/original/i/da5d766da3f1ead434aa3f148e37f28df648543f2a82da21c1f648986851467b/StyleFrames_01-04.png)
![](https://freight.cargo.site/t/original/i/ae9add6f313394213068b15a06f640a4d85f7701c27a7c19ae7f4f989f6f7f35/StyleFrames_01-06.png)
![](https://freight.cargo.site/t/original/i/50082e074e5eef49d397985f55f6bbc08f978f6795513c900f96bbea646e7edd/StyleFrames_01-05.jpeg)
![](https://freight.cargo.site/t/original/i/67aa3d35bc98166d35e2afd39d60835f7d33ab3dc052ee48850694792876bf11/StyleFrames_01-13.png)
Throw away frames while conceptualizing
![](https://freight.cargo.site/t/original/i/7e6463b5c87b8a16be9d9c6d837cdaf6bd6fb613aced1c5c331f5cabfd61db69/StyleFrames_01-01.png)
![](https://freight.cargo.site/t/original/i/66311cdd46c1e6880fe9256c92775cb5e52e98b90374b7f0ff4cf1d4babc106e/Artboard-4.png)