Valentines Day New Balence
Year: 2023
Role: Designer and Animator
Time: 2 weeks
Role: Designer and Animator
Time: 2 weeks
An advertisement for New Balance's Valentine's Day Colorway. How do you tell a universal story in 15 minutes?
Idea #1
To create a love story that can be told in 10 seconds—plus an end piece showcasing the shoe. I also needed to create a design that doesn't need an introduction, and can tell its story in any language, in any culture.
Idea #2
To show an interaction between type and character. Showcasing the word "I love you" in several different languages and cultures
The words feature Spanish, Khmer, and Maori; the indigenous people of New Zealand.
Throw away frames while conceptualizing
